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Premier:

Lately many pictures of the three main characters within Harry Potter that have been taken from the premier of the film, have been seen in lots of different newspapers and magazines. When people see these images it makes them think of the film making people want to go and see it. Also with it being in many newspapers and magazines it is advertising the film to a variety of different audiences.

Magazine:

Below is the most recent copy of Then Empire magazine and it is advertising Harry Potter 7 as it is the front cover. This magazine is mainly bought by film fans but will attract other audiences to want to see the film such as the older generation who mainly buy this magazine. The image on the front cover stands out and this may cause people to notice the magazine when looking in shops attracting people towards the film.

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Merchandise:

A main way in marketing films is through its merchandise. Below is a Harry Potter T-shirt advertising the new film, 'Deathly Hallows.' When people see this in shops it is promoting the film encouraging and reminding people to go and see the film. Also when people see other people wearing the shirt it creates the film to be advertised everywhere, advertising the film to all types of people.



Another piece of merchandise is sticker books. By this type of marketing it is aiming at a younger generation, widening their audience. This is a clever thing to do because the new film is seen as a scary thriller and not paticularly attracting young viewers but by creating a sticker book it might then change their minds, making them want tot see the film. One paticular sticker book for Harry Potter and The Deathly Hallows was given free within The Times, the newspaper. This is a great marketing scheme because fist of all the sticker book has been advertised on tv then making parents buy the newspaper in order to get the sticker book for their children but then to get more stickers tyou have to perchase them at your local post office, therefore marketing the film in several places to a wide range of audience.

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Trailers:

Another way the film has been marketed is through their teaser trailers. This is a great way of of creating suspense for viewers, giving them an insight of clips which will be in the film. Trailers are generally seen at cinemas however they are shown in screens where they are showing the same type of genre film. This limits the amount of people seeing the trailer although many people nowadays view YouTube which then widens their audience, creating them to possibly widen the amount of people wanting to go and see the film because YouTube targets everyone.

Online:

A way in which they have promoted the new Harry Potter film is by their official online website. When entering the website this first thing that comes up is the trailer, which automatically starts playing. This encourages people to watch the trailer seen as it takes up the whole of your computer screen. Once within the site the first section under the Menu is 'About the Movie.' There you’ll see a Story synopsis that covers what parts of the plot are going to be included in the film and also the cast. All of this really intrigues people to want to see the film however only mainly Harry Potter fans will check the website out therefore not broadening their audience but could be by word of mouth.

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Posters:

One way in which the film ‘Harry Potter and the Deathly Hallows ‘ has been marketed is through posters. The reason for doing this is that the film can be advertised to the whole public in order to gain the interest of as many people as possible. This particular poster is very dark and gloomy, set in the woods creating a mysterious atmosphere. The characters within the poster are running away, straight away this achieves peoples interest because it makes the viewer want to know why they are running away and the only way they will find out is by watching the film, therefore successfully marketing the film. The poster also contains a short piece of text saying ‘NOWHERE IS SAFE’ in capitals, this is below the title of the film. This again is enigma, creating a mystery around the film, making the public want to find out why this is. The whole image of the poster is very dark and gives in some ways a horror/thriller feel to it, especially from the splattered blood on it which could gain the interest of not the particular harry potter fans and widening their audience. The splattered blood creates the viewer to question which characters blood it is, making them more eager to see the film to find out.