Another way the film has been marketed is through their teaser trailers. This is a great way of of creating suspense for viewers, giving them an insight of clips which will be in the film. Trailers are generally seen at cinemas however they are shown in screens where they are showing the same type of genre film. This limits the amount of people seeing the trailer although many people nowadays view YouTube which then widens their audience, creating them to possibly widen the amount of people wanting to go and see the film because YouTube targets everyone.
Online:
A way in which they have promoted the new Harry Potter film is by their official online website. When entering the website this first thing that comes up is the trailer, which automatically starts playing. This encourages people to watch the trailer seen as it takes up the whole of your computer screen. Once within the site the first section under the Menu is 'About the Movie.' There you’ll see a Story synopsis that covers what parts of the plot are going to be included in the film and also the cast. All of this really intrigues people to want to see the film however only mainly Harry Potter fans will check the website out therefore not broadening their audience but could be by word of mouth.
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