A main way in marketing films is through its merchandise. Below is a Harry Potter T-shirt advertising the new film, 'Deathly Hallows.' When people see this in shops it is promoting the film encouraging and reminding people to go and see the film. Also when people see other people wearing the shirt it creates the film to be advertised everywhere, advertising the film to all types of people.
Another piece of merchandise is sticker books. By this type of marketing it is aiming at a younger generation, widening their audience. This is a clever thing to do because the new film is seen as a scary thriller and not paticularly attracting young viewers but by creating a sticker book it might then change their minds, making them want tot see the film. One paticular sticker book for Harry Potter and The Deathly Hallows was given free within The Times, the newspaper. This is a great marketing scheme because fist of all the sticker book has been advertised on tv then making parents buy the newspaper in order to get the sticker book for their children but then to get more stickers tyou have to perchase them at your local post office, therefore marketing the film in several places to a wide range of audience.
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